Hardback with jacket
27.5 x 20.5 cm (10.75 x 8.25 in)
Remember those great Volkswagen ads?
Alfredo Marcantonio, David Abbott and John O'Driscoll
The revolutionary Volkswagen advertising campaign of the 1960s and 70s is universally acknowledged to be the greatest and most influential ever created and was acclaimed as 'the campaign of the century' in the Millennium editions of Time magazine and the US ad industry bible Advertising Age. Remember those great Volkswagen ads? is the only comprehensive review of this definitive ad campaign. It features a brief history of the iconic Volkswagen Beetle, followed by an account of the birth of the campaign at US ad agency Doyle Dane Bernbach (DDB). This much enlarged and updated edition is illustrated with over 450 reproductions of press advertisements and TV commercial storyboards primarily featuring the VW Beetle, but also the Van, Bus and Camper and finally the VW Fastback and Squareback vehicles. Also included is a new section devoted to the billboards created by DDB in Los Angeles, as well as some of the ads created by their offices in Europe. The book is the result of years of research and numerous face-to-face meetings between the internationally renowned authors and DDB and Volkswagen executives around the world.
A comprehensive account of the most influential campaign in the history of advertising
Authoritatively compiled by three internationally renowned, award-winning advertising practitioners
Revised edition featuring over 450 reproductions of original press advertisements, TV commercials and billboards
A ‘must-have’ for advertising, marketing and graphic design students and practitioners, and an entertaining read for fans of the VW Beetle and Camper
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A must for anyone interested in design, advertising or VWs of yesteryear
Over 350 pages of some of the finest advertising you will ever see … so important … Today's agencies can learn a lot from it
VW has always been the master of advertising and this fantastic book proves that it has always been at the top of the advert game
This is more than just a book full of brilliant press ads and commercials. It's a book about how to treat the consumer with respect; how to develop a tone of voice for a brand; and how to tell the truth about yourself in an entertaining yet commercial way. All subjects are as relevant today as they were in the 60s – which makes this new edition as relevant as the first