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Published titles > Graphic Design & Illustration > Type Matters!
Type Matters! cover image
UK £17.95
US $29.95
CAN $32.95
Soft flexi binding
160 pages
22 x 17 cm (8.75 x 6.75 in)
ISBN: 978-1-8589-4567-5
Type Matters!

Jim Williams

Foreword by Ben Casey

Once upon a time, only typesetters needed to know about kerning, leading, ligatures and hanging punctuation. Today, however, most of us work on computers, with access to hundreds of fonts, and we’d all like our letters, reports and other documents to look as good – and be as readable – as possible. But what does all the confusing terminology about ink traps, letter spacing and visual centring mean, and what are the rules for good typography? Type Matters! is a book of tips for everyday use, for all users of typography, from students and professionals to anyone who does any layout design on a computer. The book is arranged into three chapters: an introduction to the basics of typography; headline and display type; and setting text. Within each chapter there are sections devoted to particular principles or problems, such as selecting the right typeface, leading and the treatment of numbers. Examples show precisely what makes good typography – and, crucially, what doesn’t. Authoritatively written and designed by a practitioner and teacher of typography, Type Matters! has a beautifully clear layout that reinforces the principles discussed throughout. 


The ultimate book of typography tips for anyone interested in improving the look of their type 

Clear subject-by-subject structure helps the reader quickly identify the relevant topic 

Elegantly designed, with soft flexi binding, ribbon placeholders and an elastic enclosure, ideal for handy desktop reference


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Author Profiles

Ben Casey is Creative Director of The Chase design consultancy and Professor of Visual Communication at the University of Central Lancashire.

Jim Williams began his career as a typographer in advertising, and is now an award-winning graphic designer and a senior lecturer in graphics at Staffordshire University.

Foreign Rights Enquiries

Rights sold: Dutch, German

Reviews

Indispensable

Creative Review

Pleasing to the touch, the nose, the eye, and when actually read, to the hungry mind

Seattle Post Intelligencer/Blogcritics.org

Comprehensive … accessible, concise

Type Worship blog

Handsome … well-organized … an excellent introductory volume

Columbus Dispatch

An indispensable guide that no budding graphic designer should be without

The Point blog

A must-have for every serious typographer

Get Addicted To blog

Well-organized and easy on the eyes … it's lovely enough to leave out on your coffee table, but you'll probably want to keep it by your desk

Fuel the Future

Anyone who's a type lover will really dig this book

2 Modern blog

Accessible, simple and transparent … a total pleasure to read

PaperIdeas

Fantastic! A must for design enthusiasts … Well put together, both in its content and execution

Attitude Design

A delight to look at, read and hold … a handy way to sharpen the eye

Communication Arts

Simple, clear and informative … [it] should be compulsory best-practice reading for anyone studying or working in graphic design. Highly recommended

Typespec
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